Insight2Impact

Helping MedTech and Life Science companies turn insight into strategic, actionable growth.

With more than 30 years of experience in the medical device and diagnostics industries, I help organizations transform complex challenges into clear strategies that drive real results.

Through board work, mentoring and strategic advisory, I empower teams and leaders to make informed, confident decisions that create lasting impact.

Meet Kirsten Søndersted-Olsen

Board Member • Strategic Advisor • MedTech Mentor

Kirsten Søndersted-Olsen

I'm passionate about helping MedTech, Medical Device and Diagnostic companies grow through clarity, insight and strategy. As former Head of Global Marketing, member of the leadership team at Agilent and a long-time mentor in the NOME program, I bring both strategic depth and operational experience to every collaboration.

For more than three decades, I've led international teams, launched global products, and shaped commercial strategies across diagnostics, medical devices, and life sciences. My work bridges technical understanding with business acumen — ensuring that strategic decisions are not only insightful, but also executable.

I hold an Executive MBA from AVT Business School and a Certified Board Education from INSEAD. Today, I serve on several Nordic MedTech boards and advise startups through NOME's mentor network.

With a foundation as a trained Export Technician, complemented by an Advanced Life Support certification and a postgraduate teaching qualification, I bring a unique blend of technical expertise, clinical insight, pedagogical skill, and commercial acumen.

"I combine a data-driven mindset with warmth and real-world business experience."

How I Can Help

I work with startups, scale-ups and established companies in MedTech and Life Science who want to move from strategic intent to measurable impact.

Board work and Mentoring

From vision to impact — bridging innovation, leadership, and execution.

Focus areas:

I bridge the gap between innovation and execution, ensuring great ideas become measurable results
I challenge assumptions constructively to help leadership teams make confident, well‑informed decisions
I bring a global perspective on regulatory, reimbursement, and competitive landscapes in MedTech and IVD
I mentor executives and teams to strengthen leadership capacity and organizational resilience
I foster strong stakeholder relationships that align vision, resources, and execution

Facilitation and Education

From insight to action — shaping teams, strategy, and skills for lasting growth.

Focus areas:

Teamwork
Profiles
Communication
Dilemma and disagreement situations
Business Model Canvas
Pricing
Differentiated Value Prop.
Segmentation
Competences and organization

What People Say

Trusted by leaders across the MedTech and Life Science industries

"It's a true pleasure working with Kirsten. Her contagious energy, broad expertise, and willingness to share her extensive network bring continuity and real progress to the startup world."

Øystein Theodor Ødegaard-Olsen, MD

CEO, Eupnea

"Kirsten is wonderful to work with - she is strategic, structured and knowledgeable, and her advice reflects this all-around excellence."

Umaima Malik Ahmad, LL.M

CEO & Co-Founder, 52North

"Kirsten is an invaluable mentor to Droplet IV, combining deep industry expertise with her strong network. Her insights and guidance have helped us move faster and more confidently toward our goals."

Marcus Borum Mølskov Beck, MD

CEO & Co-founder, Droplet IV

"I very much appreciated working with Kirsten. Her experience, mindset and hands-on approach was very valuable for us at Moroxite as well as for me in my role as CEO."

Johan Tinnerholm

CEO Moroxit AB

Mentorship in Action

Working closely with innovative MedTech startups through NOME's mentor program

Workshop with Eupnea team
Workshop in Norway

Experience that Creates Impact

I have worked with leading global organizations and innovative startups alike — always focused on transforming insights into tangible results.

Laboratory opening at Moroxit AB
Clinical study supervision visit in Odense
Professional collaboration

NOME – Nordic Mentor Network for Entrepreneurship

Mentor

2016–present
Mentor for early-stage health tech startups

Reccan AB

Board Member

2020–present
Supporting MedTech commercialization and growth

Moroxit AB

Board Member

2022–2025
Supporting MedTech commercialization and growth

Agilent Technologies

Multiple leadership roles in marketing, business development and communication, Including Head of Global Marketing

2013-2025
Led global strategy for a $300M portfolio and 40+ employees
Implemented value-based pricing and strategic marketing frameworks

DELTA/IctalCare

Sales and Marketing Director

2010-2013
Led investor relations and fundraising (secured DKK 4 million from IFO)
Designed go-to-market and pricing strategies for epilepsy monitoring solution

Ambu A/S

Multiple leadership roles in marketing and business development

1991–2010
Launched award-winning medical products and built Ambu Academy

Let's Connect

Interested in exploring collaboration, mentoring or board opportunities? I'd be happy to hear from you.

Get in Touch

Based in Denmark – available for Nordic and international board and advisory roles.

Kirsten in mentoring session